منابع مشابه
TELE-BRANDING IN TVIII The network as brand and the programme as brand
In the era of TVIII, characterised by deregulation, multimedia conglomeration, expansion and increased competition, branding has emerged as a central industrial practice. Focusing on the case of HBO, a particularly successful brand in TVIII, this paper argues that branding can be understood not simply as a feature of television networks, but also as a characteristic of television programmes. It...
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ژورنال
عنوان ژورنال: New Review of Film and Television Studies
سال: 2007
ISSN: 1740-0309,1740-7923
DOI: 10.1080/17400300601140126